After the exits of Poppi, Touchland and Rhode, there's still one thing missing to support the narrative that consumer startups are having a breakout year: IPOs.

Tariffs

Brands Briefing: Tariff ruling leaves brands in the lurch as bills pile up

June 03, 2025

A fleeting court ruling gave importers hope that Trump-era tariffs may be lifted, but with duties quickly reinstated, brands are once again left guessing what they’ll owe when shipments land.

Unpacked: What is the ‘first sale rule’ and can it reduce tariff costs?

June 03, 2025

In the last few months, retailers and brands have begun exploring the "first sale rule" as a potential workaround to reduce tariff rates.

Other news to know

  • Walmart is expanding its drone delivery service to 100 additional U.S. stores across cities including Atlanta, Charlotte, Houston, Orlando and Tampa.
  • Lululemon cut its annual profit forecast due to slowing demand and rising tariff-related costs, despite reporting first-quarter earnings and revenue that beat expectations.
  • Amazon is developing AI-powered humanoid robots designed to deliver packages by riding in Rivian electric vans and autonomously navigating to customers’ doorsteps, per The Information
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Walmart U.S. stores
Top Stories Jun 09

What’s In Your Cart?: Oura’s Doug Sweeny is all about live music, vinyl and a really good backpack

June 09, 2025

Introducing "What's In Your Cart," a new series from Modern Retail where executives at some of the world's biggest brands and retailers tell us about their personal shopping habits. First up: Doug Sweeny, chief marketing officer at Oura Health.

Why DTC brand Skimpies is launching in TJ Maxx and Marshalls

June 09, 2025

Many DTC brands shy away from being spotted at retailers like TJ Maxx and Marshalls. One TikTok-viral brand is going against the grain by making them its first retail launch.

Apparel brands share concerns about tariffs and consumer demand in earnings reports

June 09, 2025

In new earnings reports, apparel brands are giving strong indicators of how swirling tariffs and larger instability are impacting the fashion industry.

Modern Retail Podcast: Temu US usership plummets and Spirit Halloween cancels season opener — plus, Stanley 1913’s next era

June 07, 2025

This week's Modern Retail Podcast delves into Temu's latest user stats, among other big retail news from the week. Plus, Stanley 1913 execs discuss the brand's next era.

Tariffs

Brands Briefing: Tariff ruling leaves brands in the lurch as bills pile up

June 03, 2025

A fleeting court ruling gave importers hope that Trump-era tariffs may be lifted, but with duties quickly reinstated, brands are once again left guessing what they’ll owe when shipments land.

Unpacked: What is the ‘first sale rule’ and can it reduce tariff costs?

June 03, 2025

In the last few months, retailers and brands have begun exploring the “first sale rule” as a potential workaround to reduce tariff rates.

Modern Retail x Attest Research: More than half of shoppers say tariffs are harmful, but many aren’t changing their purchasing patterns

June 02, 2025

The majority of shoppers think tariffs are harmful, according to a recent Modern Retail and Attest survey. But a significant portion of them are not making changes when buying something.

Podcasts

Limited Series
The Modern Retail Vanguard

In our annual series, the Modern Retail Vanguard, we’re highlighting 15 people who exemplify the skills needed to succeed in today’s retail environment across three categories: operations, marketing and technology. These are the people who, behind the scenes, helped companies grow amid an uncertain retail environment.

Technology

Pink phone screen with a "buy now pay later" mobile banner on a dark navy blue background.

Unpacked: What federal rule rollbacks could mean for the future of BNPL

June 04, 2025

Shifting federal rules are having an impact on the world of BNPL firms, with the potential for fewer disclosures to consumers.

How subscription brands Babbel, BattlBox and ButcherBox are fighting for retention as people tighten their wallets

May 30, 2025

As economic concerns push people to cut back on unnecessary spending, subscription services are at risk of being included on the chopping block. This has led executives at companies selling anything from mystery boxes to language learning services to especially think about how to retain existing customers over trying to attract new subscribers.

What retailers need to know to build lifetime customer connections

June 05, 2025

Retailers are often pressured to prioritize short-term consumer engagement tactics. However, many retailers are bucking that trend by taking a longer-term approach — one that includes an emphasis on AI-powered data analytics, a wider media channel mix and regular experimentation and collaboration. This is according to the new 2025 Customer Engagement Review from Braze, which […]

Marketing

Why candle brand Siblings dropped its Meta spend by 56%

June 02, 2025

Siblings is the latest DTC startup to attempt to break up with Meta. The company’s launch in Nordstrom is its first step to diversifying customer acquisition efforts.

Startups try to make smart bets with marketing budgets ahead of a potentially volatile summer

May 27, 2025

Startups are making the most out of tight marketing budgets this summer by re-releasing fan favorite products or turning to low-lift collabs.

Tariffs spark ‘made in USA’ marketing surge, but brands must tread carefully

May 26, 2025

Brands are increasingly building their marketing around “Made in USA” claims. But legal experts warn that not every product that appears American can legally make that claim.

Operations

‘We’re still fun, but more grown-up fun’: How Studs is streamlining its brand look as it scales

June 06, 2025

Studs is revamping its aesthetic and strategy as it expands in major U.S. markets, focusing on older customers and bigger lifestyle centers and malls.

How Walmart’s businesses outside the U.S. help fuel its growth globally

June 06, 2025

Walmart’s brands outside the U.S. range from e-commerce platform Flipkart in India to several retailers in Mexico as well as Walmart and Sam’s Club stores in China. Walmart’s international leader describes how, over the last year and a half on the job, her view on the international business has changed and how she sees the business segment as a growth engine.

How Boden’s commerce transformation unlocked cross-team agility and enhanced CX

May 28, 2025

With customer expectations constantly rising and omnichannel retail becoming more sophisticated, brands are regularly evaluating and refining their tech stacks to stay competitive. While this can feel daunting, undergoing a digital transformation is an investment in a brand’s future that can unlock agility and efficiency to drive long-term growth. For fashion retailer Boden, a digital […]

Exclusive: Beyond Yoga is planting roots on the East Coast with a new Connecticut store

June 06, 2025

Beyond Yoga, a Los Angeles-based activewear brand, is opening its first East Coast store in Connecticut. The location is about double the size of Beyond Yoga’s other stores and serves as the first step in a new physical retail strategy for the brand.

Marketplace Briefing: 5 things to watch out for this Prime Day

June 05, 2025

For the first time, Amazon Prime Day will span four days — a move expected to boost sales for the platform’s millions of online merchants. But shoppers and sellers are approaching the event with more caution and calculation than in years past.